When Alison Townshend launched her retail business in 2005 she often found it difficult to source quality brands on an ‘as you need them’ basis to complement her forward order brands. This led her to create Luella in 2013, a one size brand offering quality cashmere blend knitwear, stylish linens and a range of summer cottons at a great price point.
Today Luella offers new collections monthly and supplies more than 500 independent retailers throughout the UK, including a growing number of boutiques in the Netherlands, Spain and Germany. Luella is the perfect in-season brand for retailers who wish to offer discerning customers something different each time they visit. The Classic Star Jumper is now synonymous with Luella and has been imitated at home and abroad.